Annual Review · 2025 — 2026
Mayra
Vargas Larios
A year of growth — in numbers and in practice.
Build Specialist · Funnel Specialists Team
Supporting the team since July 1, 2022
two thousand
builds & still
counting—
Designer at heart,
builder in practice.
build specialist
I'm the Build Specialist on the Funnel Specialists team — turning briefs into landing pages, forms, quizzes and CRM updates that ship on time. Strategy, structure and detail — that's where I thrive.
How the team evolved
Three years of consistent support — through team changes, growth phases, and an evolving scope.
Before · Nov 2025
Tracked by request type
- Funnel Specialist
- Funnel Specialist
- Manager
- Build Specialist (me)
Avg 111 requests / month
After · Nov 2025
Tracked by tier (T1–T3)
- Funnel Specialist
- Funnel Specialist
- Funnel Specialist (new)
- Team Lead
- Build Specialist (me)
Avg 189 requests / month
What 16 months looks like
Data lives across two Monday boards — the old board tracked by request type, the new board tracks by tier. Both shown for transparency.
2,073+
Total confirmed requests across both boards
1,092
Old board Jan – Sept 2025
981
New board · T1–T3 Nov 2025 – Apr 2026
Jan 2025 – Sept 2025
Tracked by request type
Nov 2025 – Apr 2026
Tracked by tier (T1–T3 shown)
Note: Tier 4 excluded — landing pages weren't correctly attributed to their tier. Actual total is higher than 981.
Understanding the data correctly
Open → Review
My actual delivery time — when I marked the build ready.
Open → Completed
Reported KPI — includes time the requester takes to close the ticket.
Important context
The KPI measures Open → Completed, which includes time after the build is delivered. Now that I understand the tracking, I'm proactively following up on ticket closures so my real performance is reflected accurately.
A sample of recent builds.
Live landing pages built for active dental clients across the agency. Click any card to open the published page.
Vacek Family Dentistry
General Dentistry LP
General dentistry
Full landing page buildout · New patient offer.
View live page
Smile Standard
Full Arch Implants LP
Dental implants
Featured client · Client praised the design directly.
View live page
Stoutland orthodontics
Orthodontics LP
Orthodontics
Braces & aligners campaign · Lead generation.
View live page
Dentist in Bohemia
Dental Emergency LP
Emergency dental
Urgent care campaign · High-priority buildout.
View live page
Lume Smiles · Ballantyne
Pediatric Dentistry LP
Pediatric dentistry
Family-focused campaign · New patient offer.
View live pageIn their words
I just wanted to give you huge props for the Smile Standard landing page. I got on the phone with the client and she said — this is the first time someone made something for me that I was like, wow, this is incredible. If I was a patient and saw this, I would think this place seems like a great and amazing dental practice. This used to be such an escalated client, and now they just love everything we do. I cannot thank you enough for pushing that landing page out so quickly.
Where I'm investing next
Four focus areas for the year ahead — building on the foundation of the last 16 months.
Deeper GHL technical knowledge
I want to be able to troubleshoot complex platform issues independently — call tracking, PMS integrations, advanced automations — without needing to escalate.
English communication confidence
My written communication is strong. I want to match that in verbal and real-time contexts — contributing more actively in team discussions and meetings.
Web design skills applied to role
I have 9+ years of design background that I already use informally. I want to develop this more intentionally so I can add value beyond build execution.
KPI tracking ownership
Now that I understand my KPIs fully, I'll proactively follow up on ticket closures so my actual turnaround time is reflected accurately going forward.
2,073+ completed requests. One build specialist supporting a growing team.
Thank you for the opportunity to be part of this team's growth.
Mayra Vargas Larios
thank you
Grateful for this year.
Excited for what's next.